As the 618 global shopping carnival approaches, cross-border e-commerce enterprises are entering the most critical sales peak season of the year. Since the beginning of 2025, Taobao’s overseas expansion has accelerated significantly, with nearly one million merchants registering for the 2025 Tmall “6·18” overseas venue. According to customs statistics, during similar promotional periods in the past, the import and export volume of cross-border e-commerce has repeatedly reached new highs, and this year’s 618 is expected to continue this strong growth trend. In this golden sales period, a massive number of international orders are pouring in, and communication demands such as customer inquiries, logistics tracking, and after-sales service have exploded. Traditional communication methods are now showing fatigue and struggling to cope:
- Time Zone Barrier: When customers in Europe and America are most active, it is late at night in China. Missing instant responses can cause orders to slip away in an instant.
- Cost Pressure: High international long-distance call fees make large-scale outbound calls unaffordable, as costs skyrocket.
- Low Efficiency: Single customer service channels cannot handle multilingual inquiries from customers in multiple countries simultaneously, leading to severe delays in processing.
- Lack of Trust: Using personal numbers to contact customers makes enterprises appear unprofessional, significantly affecting the brand image in customers’ minds.
IntBell Virtual Numbers: A Three-in-One International Communication Solution
Aiming at the communication pain points faced by cross-border e-commerce during peak seasons, IntBell has innovatively launched the “Three Musketeers of Virtual Numbers” service portfolio, constructing a full-time, omni-channel international communication system through three core functions:
1. Two-Way Calls: Real-Time Communication Across Time Zones
- Global Local Numbers: Provide local virtual numbers in the U.S., UK, Canada, Australia, and other countries. Customers feel instantly closer when calling, as it resembles a local call.
- Intelligent Routing Allocation: Supports precise allocation of incoming calls based on customer service skills and language expertise, significantly improving communication efficiency.
- Call Recording Analysis: Full-process recording supports quality inspection, and AI analysis deeply mines customer demand hotspots.
2. Two-Way SMS: Efficient and Precise Asynchronous Interaction
- 98% Delivery Guarantee: Intelligently selects the optimal carrier channels to ensure critical information is definitely delivered to customers.
- Order Notifications: Timely send SMS notifications for order confirmation, shipping, logistics tracking, etc., keeping users informed of order status and improving satisfaction.
- Conversational Service: Allows multiple customer service representatives to reply to customer messages simultaneously using a shared service number.
- Bulk Sending Function: Supports instant sending of millions of SMS messages, enabling 618 promotion information to reach target customers in a second.
- Dynamic Variable Insertion: Personally embed key information such as order numbers and customer names to make SMS more targeted.
- Sending Time Optimization: Arrange sending times according to each country’s work-rest schedule to improve SMS open rates.
Breakthrough of a Furniture Brand in the European Market
A cross-border furniture e-commerce faced multiple challenges during the European peak season:
- Time zones caused 50% of customer inquiries to be responded to after the deadline, significantly reducing customer satisfaction.
- International long-distance fees accounted for 18% of marketing costs, imposing huge cost pressure.
- Poor communication led to a 25% return rate, severely damaging profits.
After adopting the IntBell solution:
- Deployed virtual numbers in the UK, Germany, and France to get closer to local customers.
- Set up customer service coverage from 8:00 to 20:00 in the local time zone to ensure timely responses during peak customer activity.
- Triggered multilingual SMS notifications at key order nodes to enhance the customer experience.
Achievements:
✅ 35% reduction in customer service costs, effectively controlling expenses.
✅ Average response time shortened to within 2 hours, significantly reducing customer waiting time.
✅ Peak season return rate dropped to 12%, with net profit increasing by 40%, significantly improving profitability.
Prepare for 618: Act Now
Competition in the cross-border e-commerce peak season is essentially a fierce battle for customer experience. IntBell’s virtual number services are helping over 3,000 enterprises break through international communication barriers:
✓ Cost Optimization: 60% cost savings compared to traditional international calls, drastically reducing communication expenses.
✓ Efficiency Leap: Customer service processing capacity increased by 3-5 times, significantly enhancing work efficiency.
✓ Experience Upgrade: Average customer satisfaction increased by 35 percentage points, improving customer loyalty.
✓ Sales Growth: Partner merchants achieved an average peak season performance increase of 120%, with sales soaring.
The 618 grand promotion countdown has begun. Visit the official website now to get a customized solution.
Seize the annual sales opportunity and let IntBell be your communication weapon in the global market! Click to consult and start a new era of international business communication.
