International SMS marketing during holidays: using IntBell intelligent strategy to increase conversion rate by 5 times

In global marketing, holiday greeting messages are a golden opportunity to maintain customer relationships and enhance brand favorability. However, issues such as time differences, language barriers, and timing of sending often trouble enterprises. IntBell’s intelligent push strategy, with functions like bulk sending, multilingual adaptation, and precise timing, helps cross-border enterprises easily excel in holiday marketing! This article will analyze the marketing value of holiday messages and share how to maximize marketing effectiveness with IntBell.

I. Marketing Value of Holiday Greeting Messages

1. Data Proof: Amazing Effects of Holiday Messages

Industry Data:

• The open rate of holiday messages is as high as 90% (far exceeding the 25% of emails)
• Holiday messages containing preferential information increase conversion rates by 40%
• 70% of customers believe that holiday greetings can enhance brand favorability

Real Case:
A cross-border e-commerce company sent multilingual greeting messages during Christmas, combined with limited-time discounts, resulting in an order volume increase of 220%!

2. Three Core Roles of Holiday Messages

✅ Customer Relationship Maintenance: Make customers feel exclusive care
✅ Brand Image Enhancement: Shape an international and professional image
✅ Promotion and Conversion Boost: Stimulate orders with preferential information

II. IntBell’s Intelligent Push Solution

1. Bulk Sending: Reach Global Customers in 1 Minute

Function Highlights:

• Supports bulk sending of 100,000+ messages per hour
• Automatic variable filling (customer name, order number, etc.)
• Real-time viewing of delivery rate + open rate data dashboard

Example:

"Hi {Name}, Merry Christmas!  
Thank you for your support this year. Your exclusive 10% off code: XMAS10  
Valid until 12/31. Click to place an order :fa-hand-o-right: {Link}"

2. Language Localization: Covering 10 Languages

• Chinese, English, Korean, French, etc.
• PC terminal supports AI intelligent translation to avoid manual translation errors

Best Practices:

• European and American markets: English + local language (e.g., sending German to German customers)
• Middle Eastern markets: Arabic + English bilingual

3. Intelligent Timing: Seize the Best Sending Time

Three Golden Sending Periods:
1️⃣ 3 days before the holiday: Warm-up reminder (e.g., “Black Friday countdown”)
2️⃣ Morning of the holiday: Greetings + limited-time offers
3️⃣ 1 day after the holiday: Extended promotion (e.g., “Christmas余热”)

Tips:

• Use IntBell’s scheduled sending function to avoid manual overnight operations
• Avoid customers’ sleeping hours (e.g., avoid sending to American customers in the early morning Beijing time)

III. Content Optimization Tips: Boost Open Rates

1. Holiday Selection: Focus on These Periods for Marketing

Globally Universal Holidays: Christmas, New Year, Valentine’s Day
Regional Key Holidays:

• Middle East: Ramadan, Eid al-Fitr
• United States: Thanksgiving, Independence Day
• Europe: Easter, King’s Day

2. Copy Structure: 3-Section High-Conversion Template

[Cordial Greeting] + [Exclusive Benefit] + [Call to Action]

Example:
> “Dear {Name}, Happy Spring Festival!
Thank you for your continuous support. We have reserved a 20% off coupon for you: CNY20
Expires at 24:00 today. Claim now {Link}”

3. Avoid Pitfalls: Three Common Mistakes

Pure text without emojis (reduces open rate by 20%)
Overly long links (use IntBell’s short link function)
Ignoring religious culture (e.g., sending Christmas greetings to Muslim customers)

IV. Success Case: Holiday Marketing of a Cosmetics Brand

Background:

• Target Markets: Europe, America, Middle East, Southeast Asia
• Challenge: Low reach rate of holiday promotion information

IntBell Solutions:

1️⃣ Multilingual bulk sending: Three versions in English/Arabic/Thai
2️⃣ Precise timing: Batch sending according to time zones of various countries
3️⃣ Short link tracking: Analyze click data in various regions

Results:

Performance during Black Friday:

• Message open rate: 92%
• Coupon redemption rate: 35%
• Overall sales growth: 180%

Conclusion: Let Holiday Marketing Become a Growth Engine

IntBell’s intelligent push strategy enables cross-border enterprises to easily achieve:
✅ Low cost and high coverage (saves 50% of costs compared to email marketing)
✅ Localized reach (17 languages + precise time zone adaptation)
✅ Data-driven optimization (real-time ROI tracking)

Use IntBell Now to double your holiday performance this year!